Answering Service: The Lifeline To Your Business

Unemployment claims rose last week to the highest level in eight months, according to the Labor department. While all the talking heads started blathering about why (one theory is that high gas prices prompted people to stop driving to work and apply for unemployment instead…really?) the simple fact is that the economy is still in the toilet.

Next comes the one-time-offers. The customer is automatically shown up to 5 one-time-offers. 1st product costs $37, 2nd costs $197, 3rd costs $497, 4th costs $1,997, and 5th costs $5,000. Believe it or not, but there are customers who will go all the way through this funnel and buy to the end.

When you see a TV ad for a product or service using the phrase, “Operators are Standing By,” do you ever wonder who is “standing” waiting for you to call that 800# to buy that widget you probably don’t need? More than likely, no one is actually waiting for you. They are busy on another call with the customer who wants to buy the product, has a complaint about a product or service, needs technical advice or information about something, or just wants someone to listen to their life story.

call centers near Tijuana, Baja California s often hire writers to answer their emails. There are scores of emails that customers and clients write to the BPO. These are answered by the members of the inbound call center. Writers have to frame the replies on a need basis. They have to understand the question and then write their replies. It cannot be a template comment that will be pasted on every email. Moreover, the brochures for the purpose of telemarketing have to written as well. These will ensure that clients and customers know what business initiatives you are taking. You can also inform them about the latest products/services and also about new launches in the existing line of products.

Pull marketing is your answer. Call centers try to push themselves too hard when they are selling brands. They are oblivious to the distaste of their targeted consumers in receiving such calls. The same happens to online lead generation campaigns. You find that your agents are not getting into any sort of communication with the users. They are simply pushing links across, expecting strangers to click on those links and buy your client’s products/services. That is akin to expecting people to click on arbitrary web links. It’s a lot better when you conduct sales generation campaigns that bring them to you. Make sure that you’re not reaching out to the consumers. Rather, be active and create that buzz. That will bring people to your brand.

The product needs to be consumable. This came to me after I joined an MLM that sold alarm systems. After you’ve sold one, that buyer isn’t going to be back for any repeat sales.

First you need a bait piece. Except this isn’t the same sort of bait piece you use to build your list with a squeeze page. This bait piece your prospect is going to have to pay at least a dollar or shipping for. The reason being, in marketing you want to weed out all of the tire kickers. You do this right off the bat by making them at least give up their credit card details and a buck on the front end.

The result? The value of each of your subscribers (on your list) skyrockets to possibly over $10 per month. Typically a subscriber is only worth between $1-$3 per month to you.